Vegetable and fruit sauce. (semi-sweet)
This is the standard sauce which is meant when Japanese people from the Kanto area or east Japan talk about "Sauce"
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If some uses the word sauce in Japan they often mean the vegetable and fruit sauce from BullDog. The BullDog sauce was first introduced in the 50's (Tonkatsu) and a second type (Semi-Sweet) was launched in the 60's.
Since then, sauce was served with many fried dishes.